That could change in the coming years as league rights to the NFL, the NBA and Major League Baseball come up for grabs. Professional sports leagues may initially be hesitant to sell their rights exclusively to a non-traditional player like Amazon, but the potential to make a bigger profit may make the option more appealing.
“Amazon looks at content creation through a very different lens than a traditional media company,” said Rich Greenfield, a media analyst at BTIG. “A traditional media company is, ‘Well, how much advertising can I generate from this?’ Amazon, the first thing when they talked about the NFL, the number one metric they were looking at is ‘new to Prime,’ meaning new people that have come into the Prime ecosystem because those are people that spend a lot more over the year than people that are not part of the Prime ecosystem.”
The bigger battle, beyond just content, could be ownership of the home. Seamlessly connecting the Amazon Echo to TVs and mobile devices could revolutionize how people find shows and movies. So far, Amazon and Apple haven’t really gone toe to toe. But as Apple gets into original content too, that competition is coming.