Apple is reportedly redesigning its iBooks app to challenge Amazon in digital books again

Apple is going to again challenge Amazon dominance of digital books with a redesigned iBooks app, and has recently hired a former Amazon executive to help, according to a Bloomberg report.

In December Apple hired Kashif Zafar, former senior vice president with Amazon’s audio book unit Audible, to lead the effort.

The renewed effort in iBooks seems to be an attempt to regain market share in e-book services. Apple was once a bigger player in the space, but was fined in 2016 by the U.S. Department of Justice for conspiring with publishers to raise e-book prices.

Apple did not immediately respond to a request for comment.

Read the full Bloomberg report.

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