Walt Disney entered a multi-year games development partnership with leading mobile gaming company Jam City, continuing the Mouse House’s foray into gaming and heightening expectations over the booming sector.
Jam City is one of the key players in that growing mobile market with successful company-exclusive franchises like Cookie Jam, which has generated over half a billion dollars in revenue.
The publisher is also responsible for hits based on well-known franchises and intellectual property, such as “Harry Potter: Hogwarts Mystery,” released earlier this year.
Jam City CEO Chris DeWolfe, who co-founded social networking site MySpace back in 2003, believes Disney is an ideal partner for the company, given how the rapid global expansion of mobile technology has opened up the gaming industry beyond the usual suspects.
“When we look at IP and entertainment companies, we can create great mobile experiences but there aren’t that many that translate globally to all corners,” he said. “Disney is one of those really special organizations that has created an amazing brand, and has shepherded those brands worldwide.”
DeWolfe added that their partnership with Disney fits into what he sees as being some of the biggest developments in the mobile gaming space. He cited two big developments down the line in particular, the first being the desire for more narrative games given that people “want to be [even more] immersed in their mobile experience.”
He also saw the social aspect of mobile games improving with more player-versus-player elements, as well as the continued rise of esports in the sector. DeWolfe said that many of Jam City’s own brands, like Cookie Jam and the popular Panda Pop games, could eventually become part of the “cultural zeitgeist” in the entertainment space.