Instagram is making its presence known in the Big Apple with its first New York office, where the company plans to eventually house up to 50 percent of its engineering staff.
A New York presence also allows Instagram to recruit from different talent pools, including people who are in finance who want to make the move to tech, Krieger said.
Then there are the West Coast engineers who are looking to move east.
“Some of them just get tired of the Bay Area, and they just want to move to New York,” Krieger said. “We see a fair amount of Bay Area expats who come out here who are excited about a different lifestyle.”
Expanding to New York also allows Instagram to grow other areas of its business, including advertising and shopping. It also has a built-in studio for future live video productions and gets the company in closer proximity to other big brands.
“For sure being in New York means we can develop much more close relationships with them, especially with shopping,” Krieger said.